For bowling alleys

Your pinsetters deserve retirement

Most duckpin houses run machines older than their bowlers, kept alive on salvaged parts, weekend mechanics and luck. Here is what changes when the machine is new and the software is built around your business.

The alley dashboard

Every lane, on one screen

Stat tracking across all lanesGames, scores and throughput per lane, per day, per league night — so you can see which lanes earn and which sit idle.

Anomaly detectionWhen a lane starts scoring lower than expected, that is usually the machine telling you something. The dashboard flags it before your bowlers complain.

Maintenance requests in the appRaise a service request against a specific lane, with the recent history attached — and send feedback straight to us from the same screen.

League and tournament toolsAutomated sign-ups, scoring, scheduling and alerts to your bowlers. Handicaps and prize funds compute themselves, so your league secretary gets their evenings back.

What it does for your house

The benefits, plainly

Easier maintenanceNo more scavenging for parts that stopped being made decades ago. Wear items carry catalog part numbers and fabricated parts ship with full drawings, so any automation tech or machine shop can support the machine. We are also exploring a staff engineer who maintains the pinsetters for every alley in a region.

Increased revenueExpanded game options appeal to bowlers of every skill level and cut lane downtime. Saved games and league sign-ups bring customers back.

Set any rack on commandSell serious practice: any split, any pattern, every time. And when a ball kicks out of the gutter and topples a partial rack, the machine restores the exact configuration itself — nobody walks the lane.

We value feedbackWe are excited to work with each alley to understand what it needs. Because we are building from scratch, we can design a future where everyone wins.

Tell us about your house

The questionnaire

We would rather design this around what operators actually deal with than guess. Answer what you can — everything is optional except your name, email and alley. About five minutes.

About you and your house

What is your name?*

Your role*

Email*

Phone optional

Alley name*

Zip code*

City

State

How long have you been the owner or operator?

How many duckpin lanes?*

How many ten-pin lanes?

Your Sherman machines

On a scale of 1 to 10, how satisfied are you with your Sherman duckpin pinsetters?*

Is your Sherman pinsetter integrated with a third-party entertainment or scoring system?
If so — how much per month, what comes with it, and can you request changes or upgrades?

How do you service your Sherman pinsetters?
Someone on staff or a contracted engineer? Roughly what per month? Are lanes ever down waiting on repairs?

What do you like about the Sherman pinsetter? What do you not like?

If you could add one feature to your current pinsetter, scoring system and maintenance setup, what would it be?

Running the business

How has your experience been running the alley? What is the best part, and what is the worst?

Is there much downtime in your alley? Does it vary between your duckpin and ten-pin lanes?

Does your alley host leagues and tournaments? Is it a challenge to fill them?

Working with a startup

Would you consider replacing or expanding your duckpin lanes?
Would you try a product from a startup? What would you need to see to feel comfortable? Would you pilot a brand-new pinsetter if special benefits came with it?

When would you want to replace your pinsetters?
For example: within 3 months, within a year, in 1-2 years, no plans yet

What would you be willing to pay for a new pinsetter?
Is that price negotiable if we can prove savings in maintenance and increased revenue? Would you pay a monthly fee to cover maintenance?

Are you interested in the software we are building?
Would you pay a monthly fee for access to all of the benefits — games, league tools, the alley dashboard?

Do the companies you work with today let you give feedback that actually improves their product?

Anything else we should know, or any feedback for us?

Could we meet in person to discuss specifics?*
Our initial design is finished and a patent filing is close behind, followed by a prototype build to validate that pin cycling works as intended. Once that is proven we are looking for alleys to pilot the machine in live play.

Fields marked * are required. Everything else is optional — answer what you can.